Online Casino 888.com Reports Revenues Rising
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By Gene Koprowski
Gibraltar-based online gambling firm, 888.com this week reported positive results for the first six months of the year, indicating that the U.S. gaming laws are not harming revenues.


The firm, said by many analysts to be the U.K.'s best-known betting site on the Internet, reported pre-tax profits almost triple to $19 million, on net gaming revenues of $97 million, up 24 percent.

Like others, the firm left of the lucrative American market in October 2006 and lost 25 percent of its staff, following the signing of a bill to prohibit credit card transactions to settle online gaming debts, signed by President Bush.

But, before the Internet Gambling Enforcement Act was passed, American gamers accounted for more than half of 888's revenue.

Partners with Tower Torneos

Now, however, the gaming firm group is refocusing its operations outside the U.S., recently announced that it is teaming up with Rileys Snooker Halls in the U.K. and Tower Torneos in Latin America.

What's more, the outfit is also entering into sports betting after obtaining an Italian licence, with plans to extend to other regions in the future.

The gambling concern operates sites in 12 languages, and executives said it is aiming to flourish in multiple markets simultaneously. 888.com launches a new game each month and has recently successfully introduced new 3D poker software, experts said.

Takeover talks with Ladbrokes have been called off, as a result, experts said.

In the near future, the company will focus on growth through new game introductions and a new European advertising campaign later this year.

Executives said 888 plans to pay first half dividends of 1.8 pence per share, compared to 4.5 pence per share for the same period last year, before the legislation in America.

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