The government of the province of Tasmania had requested the U.K. Gaming Commission allow Tasmanian based betting agencies to advertise in England, Wales, Scotland, and Northern Ireland.
With the government approval granted, just this week, Betfair said it can now advertise its Australian services to U.K. customers.
Go online, bet
Andrew Twaits from Betfair said the offering will entice more fans to "go online to bet" on Australian sports."We have a tremendous pool of overseas customers who we think would be really interested in betting in Australian racing and sporting events," Twaits said. "It was very important for us to do whatever we could to help Tasmania, do whatever we could to make sure Tasmania was listed on the white list so we can advertise over there."As a result of the new policy, the Tasmanian Government's tax revenues from Betfair are set to increase, but TOTE Tasmania can not yet take advantage of the Betfair move, because it is legally unable to advertise outside of the state. Look for that to change in the future.
"It's fantastic news for Betfair as a business, and it's great news for Tasmania because they share in our success," said Twaits.
Tasmania joins Alderney and the Isle of Man as the only jurisdictions that have been approved for the "white list" by the U.K.'s Gambling Commission. Internet casinos with Tasmanian licenses can begin advertising in the U.K. on Jan. 31.
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